How to Use Instagram As a Marketing Tool

Use Instagram As a Marketing Tool

Photo sharing has been given a major social upgrade thanks to introduction of Instagram. The Instagram platform has become hugely popular with more than 80 million users, who enjoy altering their photos with special effects and cool filters before sharing them with friends and followers.

Businesses can start using this new type social media as a way to market their company and build up a following. People love strong visual images, so posting pictures of products and even employees will make them feel closer to you. This type of marketing is what helps forge brand loyalty. So how can your business use Instagram for marketing? Here are some examples:

Geotagging

In Instagram’s latest update, users now have the option to tag a specific location with their images, which are saved to a personal photo map. These can be shared with your followers. This is great if you have a physical location or even if you travel around the city, state or country. Inside Look.

The whole idea behind social media is sharing. Your fans and followers are giving you a chance to reach them on a more personal level so make sure you are giving them the same. Take pictures of the staff in the office. Snap shots of upcoming products to give them a sneak peak. If you’re on the road, take some pictures along the way.

Use Hashtags

If you use Twitter, you know how effective hashtags can be at sharing. You can use the same on your Instagram photos. Use hash tags that relate to your business or industry to make it easy for people to find you.

Encourage User Images

People who are already using your products should be encouraged to snap a photo of themselves using it and tag it with one of your hash tags. This will show people how to use your products and show how many people are happy with your company.  Go to our homepage to discover how to get followers in Instagram for your account fast and easy.

Market Your Events

If you are going to be at a trade show or convention, take pictures and tag your location to let your followers know what is going on for your business. If you are holding a big sale, snap a shot of your sales flyer for your followers to see. This is also a good way to make your followers feel more special because you can offer them a VIP discount that only Instagram users can get. Get creative with them!

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